So we've had our fun and games; it's time to get serious - fun and games will resume immediately following this brisk intermission - but for now, let's get down to business.
We first began our Baltic Beauty adventures using Etsy - an online marketplace for beautiful handmade items. I have heard many complaints by fellow Etsy sellers that their first sales were few and far between. We had no such experience - due to our fortunate timing, prior research and an on-hand experienced photographer - within 4 days we had made our first sale.
*insert 'ka-ching' noise here*
So these 6 useful tips are aimed at you (hopefully, if my SEO skills have served me well) the prospective and beginner Etsy sellers, to help you develop your store and make your first Etsy sale!
I cannot say this enough, your product photography is one of, if not the most, important thing in your shop. Yes you may have got your titles, tags, descriptions and SEO on point, but if no one is drawn to the photos to click on your item, then you're not going to make the sale. Very soon, our very own photographer will conduct an in detail article on how to take eye-catching product photography - but for now, here are some of the basics.
This is a very important aspect for every one of your products, without these - no one will even find your handmade beauties. Keep an eye on your stats page and search keywords, in order to keep your product's titles, tags and descriptions updated.
This isn't as crucial as most other points, but it will provide you with an idea of the market on Etsy for your particular product. You will be able to see the potential that lies in store for your shop, as well as ideas for how to improve, going above and beyond the products/service of your competition. Why should Etsy users buy from you instead of your competitor, what gives you the edge? These are all things to consider when waiting and preparing for your first sale.
One thing to work on straight away in your Etsy shop, is getting as many products online as physically possible. This will be a stressful and not enjoyable time; forcing eloquent descriptions, titles and tags as well as tediously producing product photography has been the bane of every Etsy sellers life. Make yourself weekly targets to pursue and just push - first start with 50 listings and you will soon get there. Once you're happy with the number of products in your shop, you can slow this process down, adding listings more gradually over time.
Once you have created your shop, got your product photos and developed your SEO, your shop won't sustain itself. You have to promote, wherever and whenever you can.
One final tip - make use of the Etsy community. It's an extensive and FREE (a word we all like to hear) resource that you can use to promote your products and receive exposure. You can join teams, create treasuries, get involved in 'favathon' games and generally contribute to the buzz that is the 'Etsian' society. It is a friendly and mutually beneficial community. Some argue against the usefulness of participating in 'favathon' games for example, due to an increase in non-organic traffic. However it is in your interest to receive exposure - at the beginning of your Etsy adventure, views from any source is better than none. It's important to first build up your brand, shop and items, and then you can worry about where best you are receiving organic traffic.
So there you have it, Baltic Beauty's six tips to getting your first Etsy sale! Let me know if this has helped in the creation of your brand, or if you have any other tips to share with your fellow Etsians, please don't hesitate to comment - after all, sharing is caring.
With Paris Fashion Week in full swing, let's take a look at the jewellery trends that bombarded the catwalk as the AW17 season comes to a close.